Bell Hooks created her own terms, “white supremacist capitalist patriarchy” to form a language that would remind people of the “interlocking systems of denomination that define our reality”. She wanted to emphasize and use this phrase to say that not just one specific issue, for example race or gender, is important but that all these are simulatenous aspects of our lives. Hooks believes that people are more reluctant to account for identity, and thus they have a harder time recognizing when this occurs- especially through certain medias such as film, television or popular culture.
One example used by Hooks of how the media furthers various forms of oppression involves rap music. She states that rap music is extremely diverse in its theme, context and style. However, the rap music that is most popular “perpetuates misogyny, sexism and is the most obscene in its lyrics”.
It is the young white male consumers that are purchasing rap music. Hooks believes that they are the ones who are most energized by misogyny and eroticism, and therefore that form of rap is making the most money. Young black men, who typically are creating this music, know that they can make a lot of money talking about sexual acts with women. Whether or not these young men believe in what they saying, it is still going to have an impact on many people. Specifically, it will negatively impact the relationships between black men and women as well relationships between many other types of couples.
This situation is a perfect example of the power of representation. Although people want to deny the “direct link between representation and how we live our lives” one can conclude that after enough rap images and lyrics have been heard, this type of male behavior towards women will become acceptable. Unfortunately, because of the media and rap singers concerned with only making a profit there is no end to the negative impact and fallout that could occur with relationships between men and women and the treatment of women because of rap music.
I believe that Hooks is absolutely correct in her assertion that rap music and the media furthers various forms of oppression. Everyone has their own style of music, but in the end some aspects of rap music are detrimentally affecting our society. Rap promotes women in a very sexual way and portrays men as being very dominant towards women. As long as money can be made, the media is certainly not going to help correct the situation anytime soon and only time will show the exten of much of a negative impact rap music will have on American culture and society as whole.